Contrary to the customer-oriented sales strategy of Mitsubishi Electric, the target audience is household , Ying Interactive carried out with a special "emotional" marketing strategy. We play around with the virtual character "Wai Ka Yan" and interact with the market, we successfully established the positive image and worth of mouth by the marketing strategy.

As Satami is a female shaping functions underwear brand base on Hong Kong, we familate the customer-oriented sales strategy to target on 20-40 years old female audience for Satami social media management. We communicate with the market by health and self-confident oriented content, and supporting every seasonal sales of Satami products.